When students and potential students come to you to buy golf lessons, what do you think they really are looking for? Have you thought about why they would come to you and spend a good amount of money and a good amount of time? Do you think it’s because you are a talented technician? A master of the game? Can you teach them “stuff” they can’t learn down the road at the next golf range? Probably not, but those things are a given anyway. Most folks taking lessons are beginners or not very good players and just need help with the grip and other simple things like what each club is used for!  So I ask again: do you know why they come to you for lessons? What is it that they are really looking for when buying lessons?
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 Don’t kill your marketing campaign!

Are the profits draining out of your phone?

One of the best marketing practices is in telephone conversations.When a potential golfer or student finally gets the courage to call You, You had better be ready to create likability and trust with your greeting, and connection with your conversation.
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 “MIND THE GAP” this is a slogan in London for their commuter trains. It refers to the small gap between the train and the train platform. So when you step off the train onto the platform the slogan reminds you to “mind the gap” so you don’t step down in the gap and hurt yourself. I equate this to the gap between golf instructors and facility managers and owners. The value of the teaching professional to the facility and the golf courses bottom line has long been discussed.
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Marketing with the internet is great but the most effective marketing includes other tools as well. It’s important to remember that not everyone uses the internet, receives emails, or text messages. This means it’s still very important to have a company brochure that you can hand out to potential customers. A great many customers still associate printed brochures with “real” companies. Brochures are also good for current customers to add value to your brand in their mind.
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 Be consistent with the usernames you chose for your social networking, website and business name. It’s best to use one name if possible and brand the heck out of it! check out this article.

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 “Know the answer to these questions and you will begin to attract more students.”

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